Digital activation of a product launch for a manufacturer of kitchen appliances

The client commissioned DI Experts to take on the digital activation of an important product launch. The aim was to identify suitable innovations and integrate them into the existing sales processes in order to revolutionize the shopping experience in stationary retail.

When the new device model was launched, there was a lack of digital touchpoints to enrich the stationary retail trade with interactive experiences. Against the backdrop of rising expectations for digital customer journeys, a comprehensive evaluation of available technologies was necessary in order to seamlessly supplement the existing CMS and service concept and plan content in a targeted manner.

DI Experts first carried out an in-depth technology analysis and evaluated digital screens and interactive touchpoints in terms of practicality and brand compatibility. Based on these findings, DI Experts facilitated workshops with design teams and project stakeholders to develop a visual concept that harmonized with the brand aesthetic. DI Experts then identified technical dependencies for integration into the content management system, defined specific content requirements and prepared a comprehensive cost-benefit analysis that weighed up purchase and leasing options. At the same time, DI Experts coordinated the supplier management to ensure that the selected solutions were delivered and implemented on time.

Thanks to the close coordination of all project participants, innovative digital touchpoints were seamlessly integrated into the existing ecosystem. The interactive elements developed improved the visibility of the new product and increased customer interaction at the point of sale. Thanks to the detailed technical and financial analysis, the client was able to make cost-efficient decisions, while the optimized supplier coordination ensured that all components were available on time and the project was successfully completed.