Development of a multi-brand store concept with digital touchpoints

The client wanted to establish an innovative multi-brand business that uses digital services to differentiate the customer experience and maximize collaboration with its brand partners.

The franchisee was faced with the challenge of implementing a multi-brand concept in a highly competitive retail landscape that is characterized by a seamless interplay of digital and analog experiences.

DI Experts first analyzed the existing IT landscape to identify integration opportunities for digital touchpoints and uncover weaknesses. DI Experts then drew up a digital store design, developed a tender strategy for suitable hardware and software components and defined the relevant customer interactions along the customer journey. At the same time, DI Experts created detailed role descriptions for the store staff and coordinated the onboarding of the selected suppliers to ensure consistent implementation.

As a result, the store now offers interactive digital touchpoints that are integrated into existing systems, and the trained staff are able to use these tools effectively. The end-to-end customer journey and optimized IT processes strengthen customer loyalty and consolidate the franchisee's position as an innovative retailer.