Customer
Sports brand
Category
Digitalization & IT projects

Digital retail strategy for a global sporting goods manufacturer

Order

The client commissioned DI Experts to develop a future-proof digital strategy for bricks-and-mortar retail. The aim was to review existing approaches, create a common understanding of the direction and define a strategic framework to guide all future retail initiatives.

Situation

An international sporting goods manufacturer was looking for support in realigning its retail strategy in the stationary sector. There was a need to update outdated strategy documents, analyze current market trends and developments and create a clear framework that would serve as a basis for planning and implementing future retail initiatives.

Procedure

DI Experts moderated a stakeholder workshop in which all relevant decision-makers jointly discussed existing strategy guidelines and retail trends. DI Experts then developed a strategic framework that maps both the current and target situation of digital retail. Building on this, DI Experts carried out a gap analysis, identified necessary measures and developed a detailed roadmap that defines concrete initiatives and programs for strategic development.

Result

The stakeholder workshop established clear guidelines for future retail initiatives, while the strategic framework provides a robust basis for analyzing the current market landscape and defining a future-oriented vision. The gap analysis carried out provides a precise package of measures and a concretely scheduled roadmap with which the client can sustainably develop its stationary retail activities.