Digital advice with QR code-supported product recommendation

As part of the further development of bricks-and-mortar retail, a digital advice tool should be introduced that guides customers via QR code through a simple selection to suitable product recommendations - directly at the point of sale.

The client planned to enable new ways of advising customers in retail - without additional hardware, with little effort for retailers and a high level of user-friendliness for customers. The aim was to make products easily accessible and tangible even without personal consultation. The solution chosen was a digital product advisor that works via QR codes. This allows a few questions to be answered via smartphone, which ultimately lead to a specific product recommendation.

DI Experts took over the project management for the selection and introduction of the digital tool. A consulting process was designed that can be run through in just a few mobile steps. The solution was tested with the sales force in a proof of concept and then developed further. In the next step, QR codes were produced and made available to stationary retail partners. DI Experts not only coordinated the technology and content, but also supported the integration into existing sales concepts. The solution could be integrated directly into everyday sales without the need for extensive training - both on product packaging and in POS materials.

The QR-based tool was successfully rolled out to retail partners. Initial feedback showed good acceptance - both on the customer and retailer side. The digital advisor increased the visibility of the products and made it possible to provide advice outside of traditional sales meetings.