Modernizing the digital presence of a regional bakery chain

The assignment included the design and implementation of a modern website and the optimization of social media channels in order to increase digital customer loyalty, improve employer branding and sustainably build internal digital capabilities.

The bakery chain previously had a technically outdated website, irregularly maintained social media profiles and limited digital expertise within the team. In addition, weak employer branding made it difficult to recruit new employees.

Website strategy workshop: Definition of the goals and requirements for the new website.Development of a new website: Creating a modern, user-friendly site that focuses on the bakery's tradition and quality.Content strategy for social media: planning regular and brand-appropriate posts and campaigns to strengthen customer loyalty.Onboarding plan: Training a new employee to independently manage digital tasks.Creating templates and strategy documents: ensuring brand consistency and preparing for future digital projects.Weekly status calls: regular coordination to review progress.

New website: Modern, user-friendly site with all important customer information and basis for a future online store.Optimized social media profiles: Regular content and Facebook advertising campaigns increased visibility and helped with employee recruitment.Improved applicant management: introduction of a modern tool and optimization of processes for efficient recruitment.Independent social media management: the part-time employee can now manage the platforms independentlyand implement targeted campaigns.The measures led to a significantly improved digital presence and strengthened the brand perception of Bäckerei Ziegler. They were highly praised for this:‍"Together with Meike and Niklas from Digital Innovation, we have rebuilt our digital brand presence from the ground up - with great attention to detail, strategy and creativity. ‍The close collaboration was key: ‍From the initial concept and fine-tuning to the final implementation of our website, they were on hand with help and advice. The structured onboarding for our social media channels was particularly valuable - we now manage our content independently and in a targeted manner. Thank you for your expertise, patience and great support!" ‍- Andreas Sokolowski, Head of Branch Management and Sales at the Ziegler bakery‍