Market development with a digital strategy in the 3D product environment

A successful provider of digital 3D product solutions was planning to enter western markets. The aim was to develop a scalable strategy for growth, sales and positioning - tailored to new target groups and cultural requirements.

The company had technological excellence and a strong presence in the domestic market. However, it lacked a market-oriented strategy for expansion, a clear understanding of international target segments and a coordinated implementation plan. At the same time, the business needed to be professionalized and further developed in a targeted manner.

DI Experts analyzed market potential and developed a go-to-market strategy together with the management. This involved defining target customer segments, sharpening the positioning and value proposition and preparing a well-founded competitive analysis. In addition, we supported the operational business development with concrete measures for the sales structure, product adaptation and market launch.

The company was given a clear, robust market entry strategy for expansion into new countries. The newly developed market profiles and target customer clusters enabled focused sales work. The structured approach made it possible to acquire new partners, prioritize sales activities and generate initial sales in the target market.